CANON

What we were asked.

To deliver a 360⁰ campaign celebrating the 10th anniversary of Canon’s most beloved superbrand – the IXUS. The campaign would be kicked off with a super event and broadcast across 16 countries.
So simple – yet so challenging.

The Challenge.

To develop an original idea for a global brand that would be transmitted through all media across 16 countries, generating engagement, publicity, and of course, market share.
So simple – yet so challenging.

IXUS MEETS FASHION

What we Delivered.

An award-winning print campaign, a fully interactive internet campaign, and an event that caused quite a stir in Central and Eastern Europe by having 10 fashion designers from 10 different countries competing for the Diamond IXUS 10.

FABULOUS SETTING

ORIGINAL ARTWORK