Admine goes full throttle with the launch of the new Hondaroatrips

  |   360º Campaigning, Creativity & Branding, Digital & Performance, Web & Tech Experience

For a second consecutive year, ADMINE and Honda Motorcycles Greece rock the motorcycle world and engage the Greek moto fans with a unique holistic experience. Following last year’s great success, Hondaroadtrips project is being relaunched in 2017 with a new immersive approach and a new destination for this year’s roadtrip, South Italy. For the first time, the trip “opens ” for the audience. Fans become the stars of the new Hondaroadtrips project by participating in a big contest for a chance to be the riders of the Italy 2017 trip. The process of the selection of the 2 lucky riding teams has already began and continues with an exclusive weekend bootcamp, Honda Adventure Camp, full of action and adrenaline!


See more about the project on and on