What we were asked.

To create a new logo for one of the most established aluminum extrusion companies
in Greece.

The Challenge.

Not one, but many. The Greek real estate market – the main consumption channel of aluminum products – is stagnant. What’s more, the international scene is marked by the presence of huge players. Elvial could only compete against those players by promoting a high level of know-how, credibility, and top-quality products.

The Process.

This client needed more than just a logo. As such, we devised a new strategic approach that would establish Elvial both as the “go-to” supplier of aluminum building systems in the Greek market and as a trustworthy provider of aluminum parts for the demanding international automobile and aerospace industries.

What we Delivered.

We created a new corporate image for Elvial that was first used in its business-to-business marketing communications. Elvial’s image at international trade fairs was overhauled. Its stands were conceived of and built as conceptual and contextual walk-throughs, using space and exhibits to tell its story. We created online and offline campaigns for Elvial’s innovative I2 aluminum profile, plus a dedicated site. All these elements translated into more than just benefits for our client and added value for the customer; they created a brand. A perfect example of what a company with high potential can do when it’s got the right stuff!