Savvikos, a famous souvlaki spot in Thessaloniki, decided to launch a new slow-cooking dish, called rolletaRolleta takes 6 hours to cook, the exact same time that The Eaters had to drive all the way from Athens to Thessaloniki to taste it. The roooooooooooasting of the rolleta was turned into an interactive experience: a roadtrip that was broadcasted live through stories, where followers could also participate in a giveaway for an in-house tasting of the rolletaIts demand was dramatically raised, while Savvikos reached an 18% of brand lift.