AFIS

How can recycling rates still be low despite having 75,000 battery recycling collection points in Greece?

To uncover the real reason, we conducted a survey and discovered… excuses!

A multitude of excuses! So many and so outlandish that it made us question…

Seriously? Are these the reasons people give?

And that’s when we came up with the idea. The best way to change their habits was to confront them with their own excuses. So, we launched a campaign featuring equally unbelievable stories that would make for better excuses.

Through this bold campaign featuring… a UFO and Bigfoot, we aim to challenge people to rethink their habits and take responsibility for recycling. Because unless you have an extraordinary excuse, there’s no reason not to recycle.