HERON

In 2023, Heron Energy tasked us with creating a campaign to showcase their innovative spirit and empathetic approach to developing products that meet real needs.

Our mission was to craft a corporate TV spot that not only resonated with the audience but also showcased a wide range of Heron’s products. We also aimed to engage the millennial audience more effectively, ensuring the campaign felt fresh and relevant to them.

To cut through the noise and create a standout campaign, we launched the “Unexpected Solutions” campaign. Inspired by a popular Greek music hit that struck a chord with our target audience, the campaign quickly became a sensation. It wasn’t just memorable; it was a hit that made Heron’s innovative and empathetic approach… unexpectedly impactful.