INVENTOR
The “do less” campaign
An innovative company promises to give us more time in our lives through its technologies, allowing us to do more.
But how much more?
From waking up early, getting dressed, and rushing to the office, to constantly being on the go, it’s exhausting. This is especially true for millennials, the most tired and guilt-ridden generation, who can’t even relax at home. They grew up with “just do it”, but now they long for someone to tell them “do nothing”.
That’s when we came up with our campaign: “We do more, so you can do less.”
We turned this idea into a catchy campaign, celebrating the right to laziness. It resonated deeply, making headlines and speaking to the souls of everyone who just wants to take it easy.
Join us in embracing a life where you can finally take a break, because we’ve got you covered.


