P&G

In 2023, P&G partnered with Europa Donna for a CSR initiative to support women with breast cancer. The campaign aimed to highlight the importance of this support through personal stories from these women’s closest loved ones.

We did it with a twist: instead of asking their loved ones to talk about the support they offer, we invited them to… listen.

The TV spot captures husbands, daughters, sisters, and fathers experiencing firsthand the significance of their support, encouraging everyone to do the same. The message: giving brings back more.