We live in a country with plenty of sun and wind. Their unlimited power could become everyone’s power. So why not all of us be energy independent? Why not be able to participate in energy production?
This was the insight that led us to the creation of a 360 campaign for the new energy program HERON EN.A. We started with an iconic film that takes us into a world where the sun belongs to everyone.
The film takes place in a dystopian city, where people, as if discovering the sun for the first time, start a journey towards it. Light and wind play a dominant role as they are the two forms of renewable energy that bring “energy independence for all”.
The epic journey towards the sun continues on radio, OOH media, digital and social media.